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Internet Marketers: The Importance Of Professional Photography

May 8, 2009

As Internet marketers, we need to build relationships with our clients.  In order to build trust, our clients need to see what we look like.  We want them to feel as though they know us.

I strongly advise that you DO NOT put up badly lilt snapshots of yourself on your website or your social marketing sites like Facebook and Twitter.  It will lower your credibility and make your site look unprofessional!

Instead, INVEST in images from a professional photographer!  Call portrait photographers in your area and inquire about promotional portraits that can be used on your website and social media sites.  Ask about purchasing the digital files on CD (most photographers will do this).

If you don’t have the funds right now, you more than likely know someone with a good camera and good photographic skills.  If not, one of your friends probably does.  Do some asking around.

Take both casual and formal shots and start using them in your publications, your website, your blog, and your social media sites.

Here are some tips to keep in mind:

1.  Don’t be shy.  I know most of us hate having our picture taken.  Think of this as just another way to INCREASE your business!

2.  Wear solid colors – they photograph best.

3.  Avoid harsh sunlight (the shadows are unflattering).

4.  Get your hair cut (colored, highlighted, etc.) approximately 2 weeks before the photo shoot.

5.  Women, wear more makeup than usual (or you will look washed out).

To your success,

Tweet Me from Cindy Bracken's Blog

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